Two shopping bags

Seasonal Retail

Branding

My goal for this project was to give Bath & Body Works a new feel with new packaging designs for the springtime. I went with a bold color palette instead of the typical Spring pastel colors. I decided to go with striped and watercolor designs to give that new feel for the company since they typically go with illustrations or images of flowers and fruits that go with the scent of the product.

Mockedup gift cards
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